All work

Two AI agents recruiting hospitality partners: 200 checked in a week

Consumer brand building a partner network across hotels, restaurants and cafés

The situation

Partners were needed quickly and in volume, and the only way the company knew to find them was a person with a map, a phone and a list — which sets the ceiling at a few dozen conversations a week.

What was built

Two agents on a shared database that the CRM reads from. The first searches — OpenAI's tools alongside Google Search and Maps — and judges each candidate against the partner criteria before writing it down. The second makes the first approach in writing, explains what is on offer, and files every reply back into the same database. The same agent was tested on messaging and on voice calls, so the channel can widen without rebuilding anything.

The result

About 200 candidates checked in one week, 35 of them shortlisted as worth a conversation.

AI agents · OpenAI tools · Google Search & Maps · CRM-backed database · Voice pilot

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